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作为TATA木门的新赠品类,TATA铝木门窗店则需求疾速找到市场切入点,构成差同化竞争力。我们的设想战略——量声定窗,即持续并强化TATA母品牌的“静音”USP,经由过程“静音”功用的合成与延长,将门窗品类之于消费者家庭利用所需的“隔音、隔热、密封”等主要参数停止系统化分级展现和显现,从头构建门窗品类的贩卖和消耗逻辑。

入门大厅根据一个“型材博物馆”的观点设想打造,这里能看到各类门窗产物型材及焦点工艺,理性展现产物实力;样板间地区则根据差别分贝系数构建成差别的静音体验间,让消费者最直观地感触感染差别品级产物的实在利用感触感染。理性与感性协力,显现最完好的产物体验。

As a new gift category for TATA wooden doors, TATA aluminum doors and windows stores need to quickly find market entry points to form differentiated competitiveness. Our design strategy is to continue and strengthen the "silent" USP of the TATA parent brand. Through the decomposition and extension of the "mute" function, it is important to use the "sound insulation, heat insulation, sealing" required for the use of the door and window category for consumers. The parameters are systematically presented and presented in a hierarchical manner, rebuilding the sales and consumption logic of the door and window categories.

The entrance hall is designed according to the concept of a “profile museum”. Here you can see various door and window product profiles and core crafts, and rationally display the product strength; the model room area is constructed into different mute experiences according to different decibel coefficients,
allowing consumers to The most intuitive experience of the real use of different grades of products.
Rationality and sensibility work together to present the most complete product experience.